Meet Soula

The first AI companion ecosystem built for the female nervous system

— and for high-growth business cultures.

Companies invest in wellbeing.
Burnout keeps rising.

Women carry the hidden cost of workplace stress. Without targeted support, burnout among women compounds into measurable losses — in retention, productivity, and healthcare spend.

77%
of women experience burnout from professional & domestic responsibilities
McKinsey Women in the Workplace, 2024
$8,200
annual cost per employee from burnout-related turnover
Gallup Global Workplace
82%
of women navigate emotional crises without proper workplace support
APA Work & Wellbeing
women are twice as likely to experience depression
WHO Global Report
$200
per session average therapy cost — pricing out most women who need ongoing support
NAMI, 2024
1 in 2
women drop out of mental health programs due to inconsistency or cost
JAMA Psychiatry, 2023

Put in your numbers.

A quick, transparent estimate of what women's burnout costs your organisation each year — move the sliders to match your team.

5010,000
0%100%
Estimated annual cost of women's burnout
$1.26M
across your female workforce, per year
200
women on the team
154
likely affected by burnout
Even a 30% reduction with Soula could recover $379K a year — about $2,460 back per affected woman, annually.
Illustrative estimate: female employees × 77% burnout rate (McKinsey) × $8,200 avg annual burnout-related cost per affected employee (Gallup). Your actual figures will vary.

Wellbeing that fits how
women actually struggle.

Hard moments don't wait for office hours. Soula is there the moment she needs it — private, and grounded in real clinical science.

01

One guided experience.

Employees explore all the mental health and wellbeing benefits your company already offers — in one guided, human-feeling experience.

Benefits, finally discovered
02

Built around her reality.

Evidence-based emotional regulation and mood tools designed around women's lived realities — from burnout and career pressure to relationships, hormones, and caregiving.

Female-first by design
03

An always-on co-pilot.

Soula doesn't just offer content — it listens, reflects, and responds like a compassionate, always-on emotional co-pilot, with daily insights for personal effectiveness.

Care that responds

A wellbeing system designed for
every woman at work.

One system, two views — what she experiences day to day, and what your HR team sees every month.

Product

What she experiences.

01

Personalised AI Assistant

Collects early indicators of stress, elevated cortisol and burnout risk — via check-ins, wearable data, and interaction patterns.

02

Proactive Well-being Tracker

Reflects and visualises data — current energy state, hormonal phase, and progress over time.

03

Tailored Daily Programme

Neuroscience-backed practices from 30 seconds to 3 minutes. Designed to relieve stress and lower cortisol.

Soula chat screen: a personalised AI check-in on how she's feeling
Soula energy score screen with a 7-day trend chart
Soula daily programme screen with a stress-reset checklist
01

Personalised AI Assistant

Collects early indicators of stress, elevated cortisol and burnout risk — via check-ins, wearable data, and interaction patterns.

Soula chat screen: a personalised AI check-in on how she's feeling
02

Proactive Well-being Tracker

Reflects and visualises data — current energy state, hormonal phase, and progress over time.

Soula energy score screen with a 7-day trend chart
03

Tailored Daily Programme

Neuroscience-backed practices from 30 seconds to 3 minutes. Designed to relieve stress and lower cortisol.

Soula daily programme screen with a stress-reset checklist
Reporting & ROI

What HR sees every month.

Stress
NormalMildModerate
Anxiety
NormalMildModerate
Burnout
No / LowModerateHigh
BeforeAfter
+8.97
NPS growth
87%
Regular users
89%
Satisfaction

Usage & Activity Reporting

Check-ins · AI chat usage · programme participation rates

Financial Impact Reporting

NPS development · productivity change · absenteeism reduction

CSRD-ready ESG Report

Board-ready export · aligned with European sustainability reporting

Actionable Playbooks for HR Leaders HR favourite

Concrete interventions and guides so HR always knows exactly what to do next.

Built by a woman who has
held 3,500 newborns — and her own hard nights.

Natallia Miranchuk, Founder & CEO of Soula
Natallia Miranchuk
Founder & CEO · TEDx speaker · Berkeley SkyDeck
"For over 20 years I walked alongside women — and saw how much we carry, and how rarely we are truly held."

Two decades in women's health as a certified doula — 3,500 newborns, thousands of stories. She understood psychology and had support around her, and still went through postpartum depression at 2 a.m. That gap — between knowing what helps and being able to reach it alone — is what Soula was built to close, now at enterprise scale.

20yrs
in women's
health
3,500
newborns held
as a doula
5M+
women reached
across programs

Real support.
Real business impact.

From burnout prevention to sustained performance, Soula helps organizations care for their people in a way that actually works.

For Her

Always-on companion

  • 24/7 AI companion, personalised by cycle phase & life stage
  • Coaching groups & peer community
  • 30-sec to 3-min micro-sessions
  • DASS-validated monthly self-assessments
For HR

Visibility & attribution

  • 70%+ programme utilisation — vs. 3–5% EAP
  • Monthly dashboards with behavioural insights
  • CSRD-compliant reporting, ready to export
  • Wellbeing linked to career performance, not just crisis
For CFO

Measurable ROI

  • Up to 47% reduction in work-related burnout
  • Up to 88% of participants report reduced stress
  • CSRD-ready — avoid reporting risk from 2027
  • ROI reporting delivered monthly, board-ready

A year of support, month by month.

Q1

Launch

We prepare your workspace and define success metrics.

Deep AssessmentStress Reset7-Day BreathworkBoundaries Challenge
Q2

Engage

Employees receive personalized AI support from day one.

Energy Management7-Day Energy ChallengeSelf-CompassionImposter Syndrome AMA
Q3

Measure

Track adoption, wellbeing trends and business impact.

Mid-Year ReflectionSomatic Reset LiveAdvanced PracticesOptional Silent Week
Q4

Scale

Expand the program across teams with confidence.

Boundaries in ActionGratitude ChallengeYear-End Reflection LiveCareer Development

A real case. Real impact.

A 4-week pilot at inDrive (3,000+ employees) scaled from a 10% test group to the full team — 87% became regular users.

+8.97
NPS growth over the pilot period
88%
reported reduced stress & burnout
87%
became regular users
75%
used the app every week
"Wow, what a journey! These 4 weeks were so insightful — I learned a lot about myself, how to work with my feelings and my brain. The app is peaceful, beautiful and, most importantly, very useful — it gave me concrete tools and practices to work with myself."
"I didn't expect it to be so powerful. Thanks for such insightful, practical instruments. I got used to everyday mental-wellbeing keys, and now it has become my essential daily routine."

Beyond the pilot.

+23%
increase in female employee retention
+70%
utilisation — vs the 3–5% typical of corporate wellness apps
+35%
increase in productivity among women aged 35–50

Live in under a week.

No lengthy setup, no IT involved. Soula fits right into your existing benefits and starts helping employees from day one.

1

Discovery call

We scope your workforce size, goals, and key wellbeing risks in 30 minutes.

2

Custom setup

Soula is white-labelled and configured to your company's benefits and culture.

3

Employee launch

One-click onboarding via SSO or email — no app store required for web access.

4

Insights & growth

Monthly wellbeing reports and quarterly impact reviews with your HR team.

5M+ women reached across projects, platforms & programs.

Can we do the same for your team?

A 30-minute discovery call. We scope your workforce size, goals, and key wellbeing risks — and leave you with a plan.

GDPR-compliant · Clinician-reviewed · Live in under a week
As featured in
Backed by
Natalia VodianovaBerkeley SkyDeckMountfundGoogle

Questions, answered.

Never.Employers never see individual conversations or data. All workforce insights are aggregated and anonymised before delivery — Soula cannot be used as a surveillance tool. That's a hard line, not a setting.
Live in under a week. No lengthy implementation, no IT dependencies — one-click onboarding via SSO or email, and web access means no app store required.
Soula is built female-first — designed around the patterns most wellbeing tools ignore (the cycle, mother-guilt, the invisible load). The tools work for anyone who recognises themselves in that story, but the product is unapologetically for women.
Monthly wellbeing reports and quarterly impact reviews with your HR team, built on validated, anonymised outcome measures — so you see real change in burnout and retention, not just engagement scores.
No. Soula is a complement — the always-on layer between the moments that matter, and a guide that helps employees actually discover and use the benefits you already offer. In a crisis, Soula routes users to professional and crisis resources.