Natallia Miranchuk tells C-Suite Content how an MVP, a contact in Cyprus and a personal call led to investment from supermodel Natalia Vodianova.
On June 22, 2023, C-Suite Content published "How These Four Startups Attracted Celebrity Investors Like Jay-Z", written by Vartika Puranik. Soula is the first of the four companies. The article calls Natallia Miranchuk the CEO and co-founder of Soula, an AI-powered assistant for pregnancy, birth, and postpartum, and reports how she brought in Natalia Vodianova as an investor.
An MVP Helped Soula Win Vodianova's Investment
C-Suite Content describes Natalia Vodianova as a supermodel and Goodwill Ambassador for UNFPA. It says Soula reaching the MVP stage helped Miranchuk bring her on board. The article adds that Vodianova is a mother of five and that she felt the desire to invest even though she was not investing when Miranchuk reached out.
Miranchuk gave the outlet her own account of the deal:
“This investment happened due to the combination of a coincidence, my determination, Soula reaching the MVP stage, and our personal match with Natalia.”
Miranchuk Reached Vodianova Through Her Investment Partner
The article says Miranchuk struggled to make an initial personal contact, so she went to someone who worked with Vodianova. Cold-pitching through general emails would have lowered her chances, she says.
The opening came when Vodianova's investment partner was in Cyprus, where Miranchuk is based. The article says she found him at an event, and he agreed to a meeting. He told her about their inactive investment efforts and assured her he would pass the message on.
Vodianova Called Miranchuk Herself After the Pitch
Miranchuk described what came next to C-Suite Content:
“I pitched Soula, and we already had an MVP, so the partner promised to show it to Natalia. Eventually, Natalia initiated a personal call and said that Soula was 100 percent her product.”
About Soula
Soula is an AI-powered assistant for pregnancy, birth, and postpartum, according to C-Suite Content.
Media contact: n.miranchuk@soula.care · soula.care
Sources
- Vartika Puranik, How These Four Startups Attracted Celebrity Investors Like Jay-Z, C-Suite Content, June 22, 2023.