The April 23, 2025 article puts investment in women's health solutions at $2.6 billion and gives Soula one passage, on a founder who tells her story in major media.
On April 23, 2025, Startups Magazine published "Femtech's big year ahead – but old patterns hold it back" by Evgenia Zaslavskaya. The feature names Soula and its founder, Natallia Miranchuk, as an example of a female founder who has gained visibility.
Femtech Funding Is Up, and Women Founders Still Get Less
The article cites a Silicon Valley Bank report that puts investment in women's health solutions at an all-time high of $2.6 billion. It expects the rise to continue through 2025, according to Startups Magazine.
Over 70% of femtech startups have women founders, the article says, yet male-led companies receive a disproportionate share of funding. For 2022, it gives $731 million for 57 male-owned femtech companies and $408 million for 105 female-founded ones.
Visibility as the Author's Answer
Zaslavskaya argues that female founders need more chances to share their stories on stage, in the media, and on social platforms. She says showing how they run their businesses can change how investors see them.
The Article Names Soula as a Visibility Example
Zaslavskaya then turns to Soula:
"A great example of this in action is Soula."
According to Startups Magazine, the founder often takes part in entrepreneurship events and shares the story of building the app in major media. The article says Business Insider, WIRED, and other prominent publications have featured her.
In her view, the founder's story inspires other women to start their own ventures and shows investors that female-led businesses are compelling, high-potential opportunities.
About Soula
Soula is an app built by Natallia Miranchuk, whom Startups Magazine cites as a female founder who shares her story in public.
Media contact: n.miranchuk@soula.care · soula.care
Sources
- Evgenia Zaslavskaya, Femtech's big year ahead – but old patterns hold it back, Startups Magazine, April 23, 2025.