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In an April 2023 TechBullion interview, Natallia Miranchuk says Soula pairs a GPT-based chatbot with doula expertise and was free to use at the time.

EU-Startups put Soula on its March 2023 list of 10 Cyprus-based startups to watch and describes it as an app for expectant mothers during and after pregnancy.

Cyprus-based femtech start-up Soula app has partnered up with Google to provide pregnancy and parenting support. Soula will use the tech giant’s Med-PaLM, a large language model (LLM) designed to generate answers to medical questions, to offer women pregnancy, postpartum and maternity support via its “AI-powered” assistant. The app, previously backed by model Natalia Vodianova, will be able to answer questions on pregnancy and maternity matters and offer information regarding various health-rela

Buro 24/7 reports that Natalia Vodianova announced from the stage at WE CONVENTION that she joined Soula as investor and advisor.

Arabian Business's Arabic edition profiled Soula on March 10, 2023, with a Q&A on the app's name, personalisation and data privacy.